Elevating the brand's email experience to match the sleek, polished, and edgy product design of its iconic lighters—bringing the same level of visual impact from the physical product into the digital experience.
Colibri
Agency:
Avex Designs
Timeline:
3 months
Focus:
Email Design • Visual Design • Creative Direction
Tools:
Figma
The Opportunity
We began by reviewing the brand's existing email designs and identified an opportunity to better reflect the character of its products. While the lighters had a sleek, polished, and distinctive visual presence, the email experience wasn't carrying that same level of design expression.
More Than an Email
The redesigned emails were intentionally rooted in the physical product experience. By carrying the product's visual character into digital, the emails became another expression of the brand rather than a separate marketing channel.
This shifted the emails from functional marketing communications toward a more distinctive visual experience—bringing greater hierarchy, stronger product storytelling, and a closer connection to the brand's product design.
Made to Match
The project elevated the brand's email experience by bringing the same sleek, polished, and distinctive character of its products into digital.
Through stronger art direction, product-focused storytelling, and a more intentional visual system, the emails became a more cohesive extension of the brand and its products.