A UX/UI redesign focused on addressing key pain points across the existing website while creating a more cohesive experience between web and mobile.
Equinox The Shop
Agency:
Avex Designs
Timeline:
4 months
Focus:
UX/UI Audit • UX/UI Design • Web Design • Prototyping • Responsive Design
Tools:
Figma
The Opportunity
The project began with a UX/UI audit of the existing website to identify friction across the customer journey. The review helped uncover opportunities to improve navigation, content hierarchy, product discovery, and consistency between the website and existing app experience.
What we looked at:
Navigation • Content Hierarchy • Product Discovery • Mobile Experience • Web + App Consistency
These findings became the foundation for the design work that followed.
Establishing the
Visual Foundation
Before moving into page design, we established a refreshed visual foundation to create consistency across the new experience. We explored color, buttons, and other core UI elements to define a flexible style guide that could serve as a baseline throughout the redesign.
Designing the Experience
With the visual foundation established, we moved into the core website experiences. Each page was designed to address the opportunities uncovered during the audit while creating a clearer and more intuitive customer journey.
A More Connected Experience
The project transformed insights from a UX/UI audit into a more cohesive digital experience, addressing key pain points while creating a stronger connection between web and app.
A refreshed visual foundation and redesigned core experiences established a clearer, more intuitive system for customers to navigate, discover, and engage.